🎥About KPop Demon Hunters: When they aren't selling out stadiums, KPop superstars Rumi, Mira, and Zoey use their secret identities as badass demon hunters to protect their fans from an ever-present supernatural threat. Together, they must face their biggest enemy yet – an irresistible rival boy band of demons in disguise.
Video Concept: The official lyric video for "Golden" by KPop Demon Hunters. This song explores themes of self-discovery, overcoming past struggles, and embracing one's true potential.
✋Our Take: This video perfectly encapsulates the journey of finding your inner strength and shining. It's not just a song; it's an anthem for anyone who's ever felt lost but is ready to embrace their golden potential. Here's why you should watch:
Empowering Message: The lyrics powerfully convey the message of letting go of past fears and shining as you're meant to.
Inspirational Tone: The song's progression, from feeling lost to shining brightly, offers an inspiring narrative of growth and confidence.
Catchy Anthem: The repetitive and uplifting chorus, "We're going to be, going to be, going to be golden", makes it memorable and motivating.
Relatable Journey: The lyrics touch upon relatable experiences of trying to fit in and dealing with past mistakes before finding your true place.
Fun Facts from Production!
A Love Letter to K-Pop & Korean Culture: Director Maggie Kang conceived the film from a desire to create a story inspired by her Korean heritage, delving into mythology and demonology to craft a visually unique and culturally rooted film. She even called it her "love letter to K-Pop" and her "Korean roots."
Real K-Pop Authenticity: To ensure the film's musical legitimacy, the production collaborated with major figures in the K-Pop world. Renowned producer Teddy Park (known for hits with Big Bang and BLACKPINK) produced two songs, including "Golden." Members of the hugely popular girl group TWICE (Jeongyeon, Jihyo, and Chaeyoung) also contributed to the soundtrack!
Inspired by K-Dramas and K-Pop Visuals: The animation style was heavily influenced by concert lighting, editorial photography, music videos, as well as the visual storytelling and character expressiveness found in anime and Korean dramas. The animators even used mood boards filled with "hundreds of gifs" of K-drama expressions to guide their work!
Beyond "Sexy and Cool": When designing the characters for Huntrix, Kang deliberately aimed to portray "girls who had potbellies and burped and were crass and silly and fun," rather than just "sexy and cool and badass" Marvel-style female superheroes. This was to make them feel more real and relatable.
For those who don't know: "KPop Demon Hunters" is actually a brand new American animated musical fantasy action comedy film! Produced by Sony Pictures Animation and distributed by Netflix, it just hit the streaming service on June 20, 2025. Be sure to check it out!